Growing your business is one of the toughest things an entrepreneur needs to do. But nothing gets done without a paying client so you have to go out and get some. For established businesses like I specialize in, I suggest 30% of your business development time be focused on building new client relationships and 70% be devoted to your existing client base.
That said, both need to occur to diversify your channels of opportunity. Here's how:
ATTRACTING NEW CLIENTS:
- Focus on your client. They're the reason WHY you're in business. They pay your mortgage, expenses and meals.
- Do what you say you're going do plus a little extra. Keep your promises and over-perform.
- It's about relationships. People buy from people they trust.
- You have to get out there and meet people. Dress professionally. Smile. Relax. Be yourself.
- Really CARE about your clients problems. If you listen well, they're actually opportunities.
- It costs a lot of money and time to get a new client in the door. Your current clients already trust you enough to have done business with you---they will again and it won't cost that initial bump.
- Especially now, now is a great time to talk to your clients and see how they're managing. See if you can help them in some way. You might actually be able to and the offer will go a long way.
- Survey your current clients by phone or personal email and ask them for feedback about how you're doing, what they'd like to buy from you and ask them what their biggest worries are. The feedback could be your next growth opportunity.
- Create lower priced services or find lower priced products right now and get more customers.
- People aren't spending money these days because of the economy and people pay attention to their nickels now where they didn't before.
- You'll need more clients to retain your current income but with more clients--when the turn comes--you'll be set for double digit growth.
Executive summary by Mark R Overbury
Source from: ezinearticles.com
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